Artful Branding and Collateral

Explore our range of branding services for hospitality spaces.

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Il Poeta

QUEENS, NYC • 2025

A table setting with a glass containing green olives on a skewer, three burgundy coasters with an intricate design and the words 'A Poeta,' two white cloth napkins with a monogram, two boxes of matches labeled 'A Poeta,' and a black and white box of matches on a white tablecloth.
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  • For Il Poeta, a family-owned Italian restaurant in Queens, Publick Trust approached the logo refresh and custom collateral with a focus on honoring the restaurant’s heritage and family roots.

    The result is a hand-drawn identity and refined collateral system that brings warmth and cohesion to the space through thoughtful, detail-driven design.

    • Logo redesign, font selection, and color palette

    • Development of custom icons and illustrations

    • Design, development and procurement of custom

      matchboxes, coasters, embossed napkins, menu and

      menu holder

    • Photography and editing

A dining table set with a white tablecloth, featuring a glass of water with a skewer of green olives, a gold-colored table lamp, a small pack of matches, a stack of white napkins with an embossed logo, a brown leather-bound menu, a fork and knife, an
A menu with Italian dishes, placed on a white tablecloth with a glass of water, a fork, and white napkins nearby.
Wedding table with white napkins, a wine glass, matchsticks, round red coasters branded 'Hotal', and boxed matchbooks labeled 'H Petal' on white tablecloth.

Lodge on
The Desert

TUSCON, AZ • 2026

Collection of hotel name tags and promotional materials for Lodge on the Desert in Tucson, Arizona, including a do not disturb door hanger, a round logo sticker, a welcome card, and a matchbox.
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  • While developing a full brand package and logo redesign for the Tucson-based Lodge on the Des- ert, Publick Trust focused on creating an identity rooted in the property’s story and setting. The result is a cohesive brand system that captures the hotel’s charm while aligning seamlessly with its architectural character.

    • Custom primary and alternate logos, font selec- tion, and color palette

    • Development of custom icons and illustrations

    • Design and development of collateral including

      room signage, coasters, website, etc.

    • Signage development for the property

Sunset in the desert with mountains, palm trees, and a building, with the text 'Lodge on the Desert' and 'brand updates'.
A table of contents page with a background of stacked textured fabric and stone objects, featuring a list of topics related to brand identity and treatment concepts.
Text overlay on a background of textured earthy brown surface reading "BRAND STORY. AN AUTHENTIC OLD PUEBLO HACIENDA — AN ENCLOSED SANCTUARY AT THE HEART OF MODERN TUCSON." The text continues in paragraphs explaining the history of the Old Pueblo Hac
A promotional display with text about Tucson's architectural pillars, featuring a fireplace with flames, and seating furniture in a cozy, modern interior.
Various terracotta pots with engraved designs stacked together in a display.
A beige-colored wall with text listing contrasting qualities under 'WE ARE...' and 'WE ARE NOT...' including words like elegant, authentic, rooted, soulful, original, and earthy versus trendy, flashy, artificial, shallow, generic, exposed, overstimul
A desert landscape with a large rocky formation and saguaro cacti in the foreground.
Close-up of a logo design for 'Lodge on the Desert' with the initials 'LD' in a stylized font, on a textured beige background.
Image displaying different font types, including 'Bosch Regular', 'Baskerville Regular', and 'Helvetica Neue Regular', with alphabet samples in uppercase and lowercase letters on a textured brown background.
Display of color palette samples with names, HEX, and RGB codes, arranged from left to right: Mesa at Dusk, Shaded Cactus, Sunbaked Clay, Desert Rose, Sedona Sand, Weathered Bone, and Starlit Coal. These samples are over a background of wooden coaste
A textured reddish-brown background with white and dark red text and a logo. The text says 'ALTERNATE MARKS' in the top left corner, and a logo with the phrase 'HISTORY IS IN OUR NATURE' and a desert scene with a cactus and mesas. Below that, it says
A collage of various desert-themed and lodge-themed items, including hotel key cards, a 'Do Not Disturb' sign, a circular emblem with 'LD', and a welcome card for Lodge on the Desert in Tucson, Arizona.
Laptop displaying a website for 'Lodge on the Desert' with palm trees and a sunset background.
Close-up of a woven fabric with fringed edges. The phrase "THE END" is overlaid on the image.

The Abbey

WOODLANDS, PA • 2026

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Design mockup for The Abbey Hotel & Resort including logo variations, color palette, fonts, and sample stationery with a building exterior image, and sketches of interior details.

  • Working closely with the KKAD Design team, Publick Trust reimagined the identity of a former abbey into an up- scale hospitality destination. Drawing from the property’s historic,roots, and pine tree forest, the result is a re- fined, timeless brand that balances reverence with a contemporary sense of place.

    • Multiple conceptual decks including brand narrative, look and feel and aesthetic direction of the branding and property

    • Logo development, color palette and font selections

    • Development of custom icons and illustrations

    • Interior renderings of the property

Exterior view of The Abbey Hotel & Resort during dusk, showcasing a modern glass entrance with warm lighting, flowerbeds, and a historic stone building in the background.
Laptop screen displaying the website for The Abbey Hotel & Resort, featuring a dining room with elegant windows, tables set with glasses and plates, and a banner for the hotel with navigation options.
Business card and stationery for The Abbey Hotel & Resort, featuring a logo with a stylized window and pinecone motif, placed on a silver tray on a dark wooden surface, with a pen nearby.
Letter, envelope, business cards, key, and pen from The Abbey Hotel & Resort, with decorative wax seal, on beige surface.
A modern bedroom with dark wooden paneling, a flat-screen television, a tall reading lamp, a small wooden dresser, and a desk with a beige upholstered chair. There is a large mirror behind the desk. On the right side, there is a window with green cur
A stylish bedroom with a large bed, beige headboard, dark wood wall panels, two bedside tables with lamps, a ceiling chandelier, an upholstered chair, a wall-mounted reading lamp, a full-length mirror, and a door with a silhouette of a woman.
Interior bathroom decor with a wall-mounted mirror, a framed botanical print, two wall-mounted sconces, a marble countertop with a gold faucet and fixtures, and black and red tile flooring and walls.
Hand-drawn sketch of various stationery items including an envelope, pen, paper, and notebooks.